FUSD: Building the Hybrid Token That Projects and Investors Have Been Asking For

Trends

Nov 11,2025

By Joshua

Overview

What if you could have the stability of USDT with the upside potential of a trending altcoin? That’s the question the CMC Group asked themselves after countless conversations with frustrated project owners and burned investors. The answer they built is FUSD—a token designed to appreciate on every transaction while eliminating the volatility that makes traditional liquidity pairing a nightmare for project developers.

FUSD emerges from the CMC Group of Companies, a UK-based blockchain marketing and media firm with serious credentials in the space. They’re the team behind The Crypto Magazine, which they claim as the largest distributed print crypto publication worldwide, and Crypto Weekly Magazine, reaching over 230,000 weekly subscribers. They also operate The Crypto Marketing Company and the Liquid NFT platform, which backs NFTs with redeemable liquidity.

The problem FUSD solves is surprisingly practical. Project owners face an impossible choice when locking liquidity. Pair with volatile tokens like BNB or ETH, and your chart tanks when those assets drop—especially brutal in bear markets. Pair with stablecoins like USDT or USDC, and you miss all the upside when the market rallies. Investors, meanwhile, are exhausted by rug pulls, whale dumps, and the constant fear that their holdings will crater overnight because someone else decided to exit.

FUSD positions itself as the solution to both frustrations. It’s engineered to appreciate in price on every buy and every sell, offering what the team describes as “solid, stable growth without the volatility surrounding typical liquidity pairs.” For projects, that means predictable liquidity behavior. For investors, it means growth potential without the terror of waking up to a decimated portfolio.

Innovations and Expansion

The core innovation here isn’t flashy tech—it’s addressing a genuine friction point that’s been hiding in plain sight. While most projects chase the next revolutionary consensus mechanism or layer-2 scaling solution, FUSD went after a problem that actually keeps project founders up at night: liquidity volatility destroying their charts through no fault of their own.

The mechanism itself is straightforward in concept. FUSD appreciates on every transaction, whether someone’s buying or selling. This creates an economic structure where projects pairing with FUSD can focus on building their business without constantly monitoring whether ETH’s latest 15% drop just wrecked their tokenomics. It’s stability with a growth curve—a hybrid approach that traditionally hasn’t existed in the liquidity pair space.

What’s particularly interesting is the target audience. FUSD isn’t just positioning itself for retail investors looking for the next moon shot. They’re explicitly marketing to three distinct user groups: project owners seeking stable liquidity solutions, investors wanting security with upside, and traders looking for a place to park funds between plays that outperforms traditional stablecoins.

Ecosystem and Utility

The practical utility is built around solving the liquidity pairing dilemma. For project owners, pairing with FUSD means their token’s price performance becomes more insulated from broader market chaos. When BNB drops 20% in a week, projects paired with FUSD don’t get dragged down with it. When the market pumps, they’re not stuck with static stablecoin pairs that offer zero additional appreciation.

For investors and holders, FUSD offers what the team calls “the stability of a stable coin and the increased potential of a meme coin, but without any of the associated risks and concerns.” That’s a bold claim, but the mechanism—appreciation on both buys and sells—theoretically removes the zero-sum death spiral that kills so many projects. When every transaction moves the price up incrementally, the incentive structure shifts away from “exit before everyone else does” toward longer-term holding.

The use case for traders is equally practical. Instead of parking funds in USDT between trades and earning nothing, FUSD positions itself as a yield-generating alternative. You’re still in a relatively stable asset, but one that’s designed to trend upward based on transaction volume rather than sitting flat.

Bottom Line

FUSD represents a pragmatic approach to a real market problem that doesn’t get enough attention. Liquidity pair volatility genuinely destroys projects, and investor fear of sudden crashes genuinely prevents long-term holding behavior. Whether FUSD’s mechanism actually delivers on these promises at scale remains to be seen, but the problem they’re addressing is undeniably real.

The backing from CMC Group provides credibility through their existing media and marketing infrastructure. They’re not unknown builders starting from scratch—they have distribution channels, industry connections, and a track record in crypto publishing and marketing. That’s a meaningful advantage for adoption and awareness.

The critical question is execution. The website provides the “what” and “why” but leaves significant gaps around the “how.” There’s no detailed explanation of the tokenomics mechanism, no transparency around how appreciation is calculated per transaction, no roadmap for development milestones, and no community metrics to validate current traction. For a token positioning itself as a stable, trustworthy alternative to existing liquidity solutions, those details matter enormously.

If FUSD can deliver on its core promise—genuine stability with upward trajectory—it could carve out a valuable niche serving project developers who are tired of liquidity volatility wrecking their charts. The concept is sound, the problem is real, and the team has relevant experience. Now they need to prove the mechanism works as advertised at scale.

Project website