THAT: Building the Currency Crypto Was Always Meant to Be
Nov 13,2025 
By Joshua 
Overview
What if crypto actually worked like money? Not as a speculative asset you trade on weekends, but as something you could use to buy coffee, pay your bills, or run your business without jumping through hoops. That’s the fundamental question driving THAT—a digital currency built from the ground up for one thing the crypto space has largely failed to deliver: spendability.
THAT is a borderless digital currency laser-focused on practical, real-world utility. While most blockchain projects obsess over technical infrastructure or chase the latest DeFi trend, THAT tackles the unglamorous work that actually matters—getting merchants to accept crypto and making it dead simple for regular people to spend it. The mission is refreshingly straightforward: make crypto work like cash.
The platform operates as a multi-chain ecosystem designed to keep transaction costs minimal while maintaining speed and security. With a transparent, capped supply model designed to limit inflation, THAT aims to act as a long-term store of value. But unlike speculative tokens, its value proposition comes from actual merchant acceptance and real-world utility, not hype cycles.
The THAT app serves as the central hub—a mobile wallet that requires zero blockchain knowledge to use. Download it, create a wallet in minutes, and start spending at real businesses. The app includes a built-in merchant directory, QR code payments, basic transaction history and activity tracking for business owners. In Australia, users can already purchase THAT through Coinstash integration and withdraw directly to their wallet, with similar regional rollouts planned globally.
The iOS app is live, with over 100 merchants already onboarded and accepting THAT for real-world payments. THAT is currently listed on Coinstash, Uniswap and 1inch, giving users multiple ways to acquire the token. With bridge functionality for cross-chain transfers and a growing network of brick-and-mortar merchants, THAT is quietly building the infrastructure that connects blockchain innovation to everyday commerce. The project is backed by THAT Coin Pty Ltd and operates with regulatory consciousness—an increasingly rare quality in crypto.
Innovations and Expansion
THAT’s founding vision centers on a simple but radical idea: cryptocurrency should be useful first, speculative second. The team identified that despite years of innovation, crypto remains disconnected from daily life because most projects solve technical problems while ignoring the human ones—complexity, merchant acceptance, and practical utility.
THAT uses Ethereum as its primary source of truth. The core smart contracts that power the ecosystem live on Ethereum, leveraging its battle-tested security and infrastructure, while THAT maintains a multi-chain strategy so the token can exist across different networks. This approach reduces friction and ensures users aren’t locked into a single ecosystem, allowing THAT to optimize for payment transactions with speed, low fees, and reliability.
What sets it apart technically is its integrated approach to the entire payment lifecycle. The app doesn’t just let you hold tokens—it bundles Web3 wallet functionality with Web2 features like merchant directories, voucher redemption, and a comprehensive business CMS. Merchants can track THAT payment activity directly in the app today, with tools that make it easy to see and reconcile incoming transactions, and will be able to operate a native point-of-sale system without third-party hardware as new features roll out. This addresses the administrative burden that typically scares businesses away from crypto payments.
The app is fully non-custodial: users hold their own keys, and THAT Coin Pty Ltd never takes custody of customer funds. Security innovation comes through optional iCloud Keychain integration for mnemonic phrase storage. While the team recommends offline cold storage as best practice, they acknowledge most users need a middle ground between maximum security and usability. The encrypted iCloud option leverages Apple’s security infrastructure while maintaining user control—keys can always be exported or backed up offline. The wallet is designed to be simple to use with a clean, intuitive UI for everyday users, and the team is rolling out cross-chain swap functionality so users can easily move value between networks and into THAT for spending.
The app has already been approved to launch in the US, Canada, Japan, Israel, New Zealand and Australia, with the team actively exploring further expansion into additional jurisdictions. The approach is methodical: establish regional exchange partnerships, acquire CEX listings aligned with each market, then roll out merchant onboarding city by city.
Planned roadmap items include in-app chat functionality for direct business messaging, an integrated NFT marketplace where merchant NFTs will offer special benefits and exclusive offers, in-app ordering for dining self-service and online shopping, a curated THAT Store featuring exclusive products, gift cards and community-driven marketplace functionality, delivery service integration, NFC contactless payments, invoicing functionality, and AI-driven personalization features, which the team aims to roll out over 2026–2027.
Ecosystem and Utility
The ecosystem architecture revolves around removing every friction point between wanting to use crypto and actually using it. THAT uses Ethereum as its primary source of truth, with core smart contracts living on Ethereum while the multi-chain strategy ensures users can access THAT wherever they are, whether that’s Ethereum mainnet via Uniswap or through bridged tokens on other networks.
The THAT app represents the functional core of the ecosystem. Currently live on iOS, the wallet enables instant QR code payments using registered business tags, eliminating the need for lengthy wallet addresses or complicated transaction flows. The merchant directory feature solves discovery—users can find participating businesses nearby, browse products or services, and complete purchases entirely in-app. This transforms crypto from “technical thing on my phone” to “payment method at that café I like.”
For business owners, the integrated merchant tools start with a clear activity feed that shows incoming THAT payments, helping them reconcile crypto sales alongside their existing POS or accounting tools. The upcoming in-app POS system will enable fast, secure in-store transactions without requiring merchants to invest in third-party hardware or integrations. Planned in-app ordering and online shopping tools will allow customers to browse and purchase directly from THAT-accepting merchants, creating both in-store and e-commerce utility.
The on-ramp and off-ramp infrastructure addresses crypto’s persistent accessibility problem. Through licensed exchange integrations, users can purchase THAT with local currency and have it withdrawn directly to their wallet. The Coinstash partnership makes this live in Australia today, with regional rollouts following exchange listings in target markets. Similarly, business owners can convert crypto back to fiat through streamlined interfaces without navigating complex DeFi protocols—crucial for covering expenses that can’t yet be paid in crypto.
The planned NFT marketplace and THAT Store will add economic layers beyond simple transactions. Merchant NFTs will create ownership stakes and exclusive benefits, while the community-driven marketplace will enable peer-to-peer trading directly in the app. The gift card functionality bridges traditional retail expectations with crypto infrastructure, and delivery service integration will transform the app into a full commerce platform competing with traditional payment apps.
THAT has onboarded over 100 merchants (primarily across the Gold Coast) within the first four months of app launch, with a growing user base actively using the app for real-world payments. The project has secured seed funding from strategic partners to support development and early rollout, demonstrating investor confidence in the practical utility thesis.
Bottom Line
THAT represents something increasingly rare in crypto: a project solving real problems with practical solutions rather than chasing hype cycles. In a market cluttered with infrastructure plays, DeFi protocols, and speculative meme tokens, THAT focuses on the unsexy work of merchant adoption and user experience—the actual prerequisites for crypto becoming money.
The proof points are tangible. A functioning mobile app with payment infrastructure already processing real transactions. Regulatory approvals enabling international expansion across multiple jurisdictions. Exchange partnerships providing fiat on-ramps and off-ramps. A roadmap with ambitious features scheduled through 2027. This isn’t vaporware or a white paper fantasy—it’s infrastructure being built and used today.
What makes THAT potentially sustainable is its capped supply combined with real utility. Unlike many inflationary tokens, THAT is designed to help protect purchasing power over time. Unlike speculative assets, its value derives from actual merchant acceptance and transaction volume, not trading hype. The multi-chain architecture and minimal fees make it practical for frequent, small purchases—the kind of transactions that define everyday commerce.
Critical dependencies include continued merchant adoption across expanding geographies, successful execution of planned exchange listings in key markets, and delivering technical features on roadmap timelines. The team’s ability to navigate regulatory requirements in additional jurisdictions will determine international scaling velocity. Competition from established payment networks and emerging crypto payment solutions creates execution pressure.
But here’s what stands out: THAT addresses the fundamental question of why crypto matters to normal people. Not traders, not developers, not yield farmers—just people who want a better way to pay for things. If the vision executes, THAT becomes the answer to “what can I actually do with crypto?” And in a space still searching for product-market fit beyond speculation, that’s a remarkably compelling position.
Aug 03, 2025
