Forget Being the Product: OOPZ Is Building an Economy Around Your Data
Dec 19,2025 
By Joshua 
What Is OOPZ and Why Should You Care?
Have you ever wondered what happens to your data after you click ‘agree’ on a website’s terms and conditions? For years, big tech companies have collected, used, and sold user data without offering any direct compensation to the people providing it. This system has created a massive industry built on your information, leaving you with little control or benefit. Privacy concerns are growing, and users are increasingly aware that they are the product, not the customer.
OOPZ is a project with a new solution to this old problem. It’s pioneering a concept called “InfoFi,” which is short for Information Finance. Think of it as a way to turn your opinions and preferences into a digital asset that you truly own and can profit from. OOPZ is an innovative platform that tokenizes user preferences, creating a fair and transparent marketplace where you are in control of your data and can get paid for sharing it.
This isn’t a small niche; the online survey market was valued at $3.94 billion in 2025 and is growing fast. OOPZ aims to disrupt this large market by moving beyond traditional surveys and creating a more equitable system. Instead of platforms capturing all the value from user information, OOPZ is building an economy where the creators of that information—the users—are rewarded directly.
So, how does it work? OOPZ uses cutting-edge technology to make this new data economy possible. It leverages the power of blockchain to facilitate instant crypto payments directly to users who share their preferences. To ensure your information remains secure, it uses Zero-Knowledge (ZK) proofs, a cryptographic method that allows your data to be verified and used without ever revealing your personal identity. This means you can get paid for your insights while maintaining complete privacy.
The Big Vision: More Than Just Surveys
OOPZ’s long-term goal is to become a global data oracle. This means building a massive, high-quality, and privacy-first dataset that can power the future of information. By transforming collective preferences into tradable financial assets, OOPZ aims to become a cornerstone of advanced prediction markets, where the wisdom of the crowd can be used to forecast real-world events with incredible accuracy.
To achieve this, OOPZ uses advanced AI to create a “digital twin” for each user. This isn’t as sci-fi as it sounds; think of it as a personal AI Agent that learns your unique preferences over time through your interactions. These personal AI agents are the building blocks of the entire vision. By aggregating the anonymized insights from millions of these ‘digital twins,’ OOPZ can construct its global data oracle—a massive, real-time pulse of human preference.
This technology underpins a new “attention economy.” In the current system, centralized platforms decide how information is valued and distributed. OOPZ flips this model on its head. It creates a marketplace where users are directly rewarded with crypto for their contributions. By participating, you are not just answering questions; you are helping to build a financial ecosystem where your attention and data have real, tangible value that flows back to you.
From day one, OOPZ isn’t just a promise; it’s a functional economy. The plan is to immediately establish a platform where users get paid instantly for their preferences, creating tangible value from the start and proving the InfoFi model before scaling to its long-term vision. This strategy focuses on immediate impact, ensuring users have complete sovereignty over their information while participating in a live, rewarding ecosystem from the beginning.
How It Works for Everyone
For the average person, interacting with OOPZ is designed to be simple and rewarding. You share your preferences on various topics, engage with your personal AI agent, and receive instant crypto payments for your contributions. Throughout the entire process, your privacy is protected by advanced cryptography, so you can participate with confidence, knowing your identity is secure.
The benefits for you, the user, are clear. You can earn crypto for your opinions, take back ownership of your digital information, and enjoy robust privacy protections. This is a stark contrast to traditional platforms where users are often treated as a commodity. With OOPZ, you transition from being the product to being a valued participant in the information economy.
But what’s in it for businesses? Companies get access to accurate, low-cost preference data from a highly engaged and fairly compensated user base. This model allows them to gather insights that are more reliable and dynamic than what’s available through traditional channels, creating a powerful new tool for market research and strategy.
OOPZ solves several key problems that plague the data industry. It overcomes fraud from bots by building a network of real, incentivized users. It delivers real-time insights, replacing the outdated, static datasets that businesses often rely on. Furthermore, it avoids the high costs associated with traditional market research firms like McKinsey or Nielsen. This is the core of the InfoFi principle in action: replacing the inefficient, high-cost structures of legacy firms with a transparent market where fair incentives naturally eliminate fraud and produce higher-quality, real-time data.
A unique advantage of the OOPZ platform is its ability to provide reliable and consistent data on the APAC (Asia-Pacific) and MENA (Middle East and North Africa) regions. These are fast-growing markets that are often underserved by current data providers, giving OOPZ a significant competitive edge and offering global businesses a valuable new source of intelligence.
Ultimately, the OOPZ ecosystem creates a fair and transparent marketplace that benefits everyone. It’s a win-win system where market forces, not centralized algorithms, determine the value of information. Users get paid for their data, and businesses get the high-quality insights they need to succeed.
The Final Verdict on OOPZ
OOPZ is positioning itself as a pioneer in the InfoFi space by challenging the entire spectrum of data collection. It’s not just competing with automated survey platforms; its vision is to offer a more efficient and equitable alternative to high-end consulting firms and mid-tier market research providers, fundamentally changing how preference data is sourced and valued.
The project is led by a core team with decades of combined experience in finance, data, technology, and crypto, giving it a strong foundation of industry expertise. It is also supported by an impressive group of advisors, including Adrian Sim, CEO of Lydian Labs; the influential KOL Racoon, a leading expert in Asian crypto markets; and technical advisor irreverent.eth, a leading smart contract auditor with over two decades of experience in AI and tech. This blend of business acumen and technical skill adds significant credibility to the project’s ambitious goals.
Of course, building a new data economy from the ground up is an ambitious undertaking. OOPZ faces the challenge of competing against established giants in the data and consulting industries. Its ultimate success will depend on its ability to build a strong two-sided network, attracting a critical mass of both engaged users willing to share their preferences and businesses willing to pay for those valuable insights. However, the project’s core design—using instant crypto rewards—is its primary strategy to overcome the classic ‘cold start’ problem, aiming to attract a critical mass of users first, which in turn creates an irresistible data source for businesses.
Projects like OOPZ represent a potential paradigm shift in our relationship with data. By building a system where users are compensated for their information and privacy is paramount, the InfoFi movement could create a more transparent and equitable digital world. As we move forward, the key question remains: are we ready to transition from being the product to being the owners of our own data?
Discover OOPZ, a crypto InfoFi project that uses AI and blockchain to pay you for your data, creating a new, fair attention economy where you are in control.
Aug 03, 2025
